AI+ Marketing Practitioner

Knowledge you can put to work.

The AI+ Marketing Practitioner program develops applied capability in using artificial intelligence for marketing strategy, content, research, customer insight, multimedia production, workflow automation, and responsible marketing operations. Learners build practical approaches to plan, create, measure, and optimize AI-enabled marketing activities.

What you’ll take forward.

• Explain AI foundations, prompting, and responsible AI practices for marketing
• Plan AI-driven marketing strategies and campaign practices
• Use Microsoft 365 Copilot and AI agents in marketing workflows
• Create AI-assisted written, design, video, and audio marketing content
• Conduct AI-assisted marketing research and consolidate capability through applied practice

Your learning journey.

12 focused learning areas. Twelve integrated modules in one complete AI-powered marketing programme.

1. 01
   AI+ Everyone Fundamentals: AI foundations for marketing
2. 02
   AI+ Prompting Fundamentals: prompts for marketing tasks
3. 03
   AI+ Ethics Fundamentals: responsible AI practices
4. 04
   AI+ Marketing Practitioner: strategy and campaign practices
5. 05
   AI+ Microsoft 365 Copilot Marketing Specialty: marketing workflows
6. 06
   AI+ Writer Practitioner: AI-assisted marketing writing
7. 07
   AI+ Design Practitioner: marketing design artifacts
8. 08
   AI+ Researcher Practitioner: AI-assisted research
9. 09
   AI+ Video Practitioner: marketing video content
10. 10
    AI+ Audio Practitioner: marketing audio content
11. 11
    AI+ Agent Specialty: AI-agent marketing workflows
12. 12
    Applied marketing practice and consolidation

Is this your next step?

• Marketing and digital marketing professionals
• Individuals seeking to develop practical AI-enabled marketing skills